Draft of Cease and Desist Notice

To,                                                                         Date:

 

Address:

 

         

LEGAL NOTICE

 

Sir,

Under the instructions and authority conferred upon me by my client, ______at: ___________(hereinafter referred to as "my Client"), I hereby serve you this Legal Notice concerning your unauthorized and unlawful use of my Client's registered trademark, __________:

1.     That my Client is the exclusive owner of the trademark, duly registered under the Trade Marks Act, 1999, bearing Registration Number __________ in Class(es) __________, covering specific goods/services. This trademark is a valuable intellectual property asset that embodies my Client’s goodwill, reputation, and distinctiveness in the commercial landscape. Over the years, the said trademark has become a symbol of trust and quality among consumers due to the consistent standards of goods/services offered by my Client.

2.    That furthermore, my Client has made substantial investments in building and maintaining the recognition and market standing of their trademark, which is central to their business identity and competitive positioning in the marketplace.

3.    It has come to my Client’s knowledge that you are unlawfully using a mark identical to or deceptively similar to my Client’s trademark, __________, in connection with your goods/services. This unauthorized use is being conducted without obtaining any license, consent, or authorization from my Client, thereby violating their exclusive rights under the Trade Marks Act, 1999. Such actions have led to a likelihood of confusion among consumers, who are misled into believing that your goods/services are either associated with, endorsed by, or originate from my Client. This wrongful association has caused substantial damage to the reputation and distinctiveness of my Client’s trademark, undermining the trust and goodwill built over years of dedicated effort.

4.    That your actions amount to trademark infringement as defined under Section 29 of the Trade Marks Act, 1999. The Act explicitly prohibits the unauthorized use of a registered trademark or any deceptively similar mark in a manner that creates confusion or misrepresentation of association with the original proprietor. By adopting and using such a mark, you are not only violating statutory provisions but also engaging in "passing off," a common law tort. Passing off entails presenting your goods/services as those of my Client’s, thereby unlawfully benefitting from my Client’s established reputation and goodwill. Such actions are tantamount to misrepresentation, which directly impacts my Client’s ability to maintain their market standing and consumer trust.

5.    That your unauthorized activities also constitute unfair trade practices as defined under the Consumer Protection Act, 2019. By falsely associating your goods/services with my Client’s trademark, you are engaging in practices that deceive and mislead consumers, contravening the principles of fair competition. Such acts not only harm my Client but also adversely affect the rights and interests of consumers, who rely on the authenticity and quality assured by my Client’s trademark. This conduct disrupts ethical business practices, which are essential for maintaining a lawful and trustworthy marketplace.

6.    That your unauthorized and illegal use of my Client’s trademark has caused significant and irreparable harm to my Client. This includes, but is not limited to, dilution of the trademark’s distinctiveness, loss of market share, and reputational damage. Consumers misled by the unauthorized use of the mark have directed grievances towards my Client’s business, further tarnishing their brand image. Such actions have resulted in substantial financial losses and ongoing damage to my Client’s ability to compete fairly and maintain their hard-earned goodwill in the industry.

7.    That your actions undermine the exclusivity and distinctiveness of my Client’s trademark, which are core elements of its value as intellectual property. Trademark rights are designed to protect the proprietor’s ability to exclusively use their mark, ensuring that it remains a unique identifier of their goods/services. Your unauthorized use dilutes the trademark’s value and compromises its ability to serve as a reliable source identifier, thereby infringing upon my Client’s legal and proprietary rights.

8.    That your aforesaid unauthorized activities have disrupted my Client’s market presence and consumer relationships. By misleading potential customers through the unauthorized use of a deceptively similar mark, you are diverting business opportunities and eroding the goodwill that my Client has painstakingly built over years. This disruption to my Client’s business operations is unjust, unethical, and actionable under applicable laws governing intellectual property and fair competition.

9.    That your conduct has resulted in unfair competition by allowing you to gain an unjust advantage in the marketplace. By unlawfully leveraging my Client’s reputation and goodwill, you have circumvented the significant efforts, time, and resources my Client has invested in building their brand. Such actions not only violate intellectual property laws but also breach the ethical standards that underpin a healthy and competitive business environment.

10. That your unauthorized use has created confusion among consumers, leading to complaints and dissatisfaction being erroneously attributed to my Client’s brand. This misattribution not only damages my Client’s reputation but also disrupts their relationships with existing and potential customers. As a result, my Client is facing significant business losses, a decline in consumer confidence, and ongoing reputational harm that affects their ability to operate effectively in the market.

11. That your actions represent a deliberate violation of intellectual property laws and ethical business standards. By adopting and using an identical or deceptively similar mark, you have knowingly diluted the exclusivity and distinctiveness of my Client’s trademark. This deliberate conduct demonstrates a blatant disregard for my Client’s rights and constitutes a serious breach of the legal protections afforded to registered trademarks under the Trade Marks Act, 1999.

12. That your conduct breaches the principles of good faith and fair dealing, which are fundamental to all commercial transactions, including those involving intellectual property. By misusing my Client’s trademark, you have shown a disregard for the trust and ethical standards required to maintain a lawful business environment. Such actions erode the integrity of fair competition and harm the business ecosystem.

13. That my Client has consistently and diligently protected their trademark rights through proactive registration, enforcement, and compliance measures. Your actions represent a deliberate and willful attempt to exploit the goodwill and market presence that my Client has built over years of dedication, investment, and adherence to ethical practices.

In view of the above, I hereby call upon you to immediately cease and desist from all unauthorized use of my client’s trademark. This includes halting the production, sale, advertisement, or distribution of any goods/services bearing my client’s trademark and also destroying all materials bearing my client’s trademark in your possession or control. Additionally, you are required to provide a written undertaking affirming that no such infringement will occur in the future within a period of 15 days from the receipt of this legal notice failing which I have clear instructions from my Client to initiate appropriate criminal and civil legal proceedings against you, the addressee, in the competent court of law. Any such proceedings shall be initiated solely due to your continued non-compliance, and you shall be held fully responsible for the consequences arising therefrom.

 

Regards

 

Advocate

 

Copy Retained