Draft of Social media/influencer Collaboration Agreement

COLLABORATION AGREEMENT

This Collaboration Agreement ("Agreement") is made and executed at [City] on this [Date], and shall be effective from [Effective Date] (the "Effective Date"), by and between:

1.    [Company Name], a company incorporated under the provisions of the Companies Act, 1956, bearing CIN No.: [CIN Number], having its registered office at [Address] (hereinafter referred to as the "Company," which expression shall, unless repugnant to the context or meaning thereof, be deemed to include its successors, affiliates, group companies, and assigns), of the First Part;

and

2.    [Influencer/Collaborator Name], an adult Indian citizen, residing at [Address], having PAN No. [PAN Number]/Aadhar Card No. [Aadhar Number] (hereinafter referred to as the "Collaborator," which expression shall, unless repugnant to the context or meaning thereof, be deemed to include his/her successors, legal heirs, executors, administrators, and permitted assigns), of the Second Part.

The Company and the Collaborator are hereinafter referred to individually as a "Party" and collectively as the "Parties," as the context may require.

WHEREAS:

  • The Company is a marketing agency engaged in influencer marketing and collaborations, having established itself with a significant international presence.
  • The Collaborator is a renowned social media influencer with a substantial following across various social media platforms.
  • The Company wishes to collaborate with the Collaborator to promote a _________ under the name "[Details/model no./other specifications/____ Name]" (hereinafter referred to as the "Collection") for the period___________ (the "Term").
  • The Collaborator has agreed to promote the Collection on his/her social media platforms under the terms and conditions set forth in this Agreement.

NOW, THEREFORE, IT IS HEREBY AGREED BY AND BETWEEN THE PARTIES AS FOLLOWS:

1. Engagement and Scope of Services

1.1 Services: The Collaborator agrees to provide promotional services ("Services") for the Collection for the Term. These include:

  • Promotion: Posting about the Collection on social media platforms such as Instagram, Facebook, Twitter, and YouTube.
  • Instagram Stories: Creating dynamic Instagram stories tailored to the Collection.
  • Video Content: Producing short reels/videos showcasing the Collection, to be posted on Instagram Reels and TikTok.

1.2 Content Creation:

1.3 Company Participation: The Company will provide necessary resources such as high-quality images, videos, and other content for the Collaborator's posts and may engage in cross-promotion by sharing Collaborator’s posts on its platforms.

1.4 Performance Metrics: The Collaborator will provide detailed metrics, including engagement and impressions, within ____days after each post.

1.5 Approval Process: All promotional content must be submitted to the Company for approval at least _____days prior to posting, and the Company may request edits to ensure brand consistency.

1.6 Event Attendance: The Collaborator shall attend any promotional events hosted by the Company during the Term, if required.

1.7 Exclusivity: The Collaborator agrees not to promote other brands during the Term without the Company's written consent.

1.8 Creative Rights: All creative and promotional rights related to the Collection vest solely with the Company, both during and after the Term.

1.9 Time Commitment: Time is of the essence, and the Collaborator must adhere to all timelines provided by the Company.

1.10 Travel Arrangements: If travel is required, the Company will cover transportation and accommodation as per its policies.

2. Compensation and Payment Terms

2.1 Fee: The Company agrees to pay the Collaborator a total fee of [Amount in Words and Figures], inclusive of any applicable taxes. Payment will be made according to the following schedule:

  • ________

2.2 Additional Compensation: The Collaborator will receive one ____ from the Collection for promotional purposes. This ____ must not be sold or transferred and may need to be returned upon the Company’s request.

2.3 GST and Tax Responsibilities: The Collaborator is responsible for submitting a valid GST invoice, and all tax liabilities remain with the Collaborator. The Company will not be held accountable for delays in tax payments or filings.

3. Confidentiality

3.1 Both Parties agree to maintain the confidentiality of all proprietary and confidential information shared during the collaboration. Confidentiality obligations will survive the termination of this Agreement.

4. Indemnification

4.1 The Collaborator agrees to indemnify and hold the Company harmless against any claims, damages, or liabilities arising from:

  • Breach of this Agreement by the Collaborator.
  • Any third-party claims arising from the Collaborator's promotional activities.

5. Termination

5.1 This Agreement may be terminated by either Party with [X] days' written notice in case of a breach, provided the breach is not cured within [X] days of receiving notice.

5.2 The Company reserves the right to terminate the Agreement for reasons including non-compliance with legal standards or engagement in criminal activity by the Collaborator.

5.3 Effects of Termination: Upon termination, the Company retains all promotional rights related to the Collection, and the Collaborator must return any materials provided by the Company.

6. Governing Law and Jurisdiction

6.1 This Agreement will be governed by the laws of India.

6.2 Any disputes arising out of this Agreement shall be subject to the exclusive jurisdiction of the courts of New Delhi.

7. Miscellaneous

7.1 Entire Agreement: This Agreement constitutes the entire understanding between the Parties.

7.2 Modifications: Any amendments must be made in writing and signed by both Parties.

7.3 License to Use Likeness: The Collaborator grants the Company a non-exclusive, royalty-free, worldwide license to use his/her name, image, and likeness in promotional activities related to the Collection.

7.4 Assignment of Rights: All promotional works created by the Collaborator will be deemed “Work-for-Hire,” and the Company will hold all intellectual property rights for perpetuity.

7.5 Waiver of Moral Rights: The Collaborator waives any moral rights related to the promotional services provided under this Agreement.

 7.6 Notices: All notices and communications between the Parties shall be made in writing and sent to the registered email addresses of the respective Parties.

7.7 Force Majeure: Neither Party shall be liable for any failure or delay in performance due to a Force Majeure event. If such an event continues for over ___ days, the Company may terminate the Agreement.

IN WITNESS WHEREOF, the Parties have executed this Collaboration Agreement as of the date first above written.

FOR AND ON BEHALF OF
[Company Name]
By: ________________________
Name: [Name]
Title: [Title]

FOR AND ON BEHALF OF
[Collaborator Name]
By: ________________________
Name: [Name]